Hewool: The Art of Modern Masculinity

Born in the heart of Hongkong, Hewool redefines minimalist elegance for contemporary men. Our journey began with a simple question: Why does quality have to sacrifice comfort?

We craft timeless wool knitwear using ​100% premium merino wool from ethically sourced farms, blended with ​Japanese cashmere for a butter-soft texture that moves with you. Every stitch is hand-sewn by master artisans in Famous Designers.

"A Hewool sweater isn’t just clothing—it’s a mindset. Wear it to boardrooms, backcountry trails, or Sunday brunches. Wherever you go, let your story be the standout."