About Us
“Combining Comfort and Value without Compromising on Quality”
Our Origin Story
HeWool was born in 2013 in response to a universal dilemma: “Why can’t I enjoy comfortable, high-quality clothing without spending too much?”
Founder’s Vision: To redefine affordability by combining luxury-grade materials with industrial-scale production efficiency.
First Milestone: Launch of our flagship product – the 52.7% Polyester Slim Fit Polo – (over 12,000 units sold).
Our Mission
“To enable every man to look and feel confident, no matter his budget.”
We achieve this through:
Material Innovation: Using Merino Wool (5.7%) and Thermo Nylon (19.4%) to create garments that work for your body and the environment.
Price Revolution: Cutting middleman costs by 40%, allowing us to offer premium, comfortable products at 60% below the market average.
Sustainability commitment: OEKO-TEX certified dyes and recycling programs for 92% of our fabrics.
